Our Competences

Brand Management in Fashion & Beauty & Consumer Goods in Distribution & Licensing model.

Our actual hands-on experience and execution of diverse brands in the past and present in Mainland China create our strengths.

Directly experiencing the fast-paced development in the past 20s years, we are aware of the crucial different strategies & business models & market nuances for different timing for each specific brand. And the importance of a proven third-party network.

Shanghai office and team, enable smoother daily operation & communication with China brand clients.

Strong Network of sales channel, offline and online.

Proven Related Ecosystem – Design, Product Development, Sourcing & Production, Marketing & Communication.

As important, we think as brand owner and investor.

Ecommerce Channels

Partnership with almost all major China focused eCommerce platforms like Tmall, JD, Red, Kaola, Luxury Pavilion etc., including Live Streamers, and dedicated digital platforms for targeted customers

 

Distributor / Retailer

Network with many key nationwide or regional players, offline and online

 

Special Channels

Major Duty-Free Channels / Bank and Airline VIP customer channels / Social network and KOL Platforms

 

Shopping Mall & Department Store

Extraordinary network with regional distributors covering all provinces whose operating brand portfolios span across premium to luxury segmentation

 

Other Network

Including other specialized niche channels.

 


With a strong network of potential licensees, distributors, offline and online franchisees, BranDNA maximize distribution channels for a brand that can satisfy China market needs.

Property & Shopping Mall

 

 

E- Commerce

 

 

Media

 

 

Duty-Free Shop

What We Do

 

01

BUSINESS STARTEGY & DEVELOPMENT

Executive

China Entry Strategy & Business Development

BD Top Line

Develop risk adjustment China business plan with dedicated function of different supports

Benchmarking relevant competitors with a 3–5-year roadmap with financial projection.

02

MERCHANDISING & MARKETING OPERATIONS

Merchandising Services

Lead product development, market analysis & buying according to Online and Offline Retail, Wholesale need and China retail calendar

MarCom & Digital Services

Lead & monitor local marketing and digital strategy & execution

Maximize negotiations power with outsourced service PR, DIGITAL and other providers

03

OMNI CHANNEL SALES OPERATION

Online to Offline

integrated management across key aspects

Inventory & Margin Management

Retail

Training & recruiting applying best practices with local culture

Store Rent

Leverage Power with Landlord, Online & Offline

Online Shop Management

Visual Merchandising, Identity Design and Creative across aspects.

04

SALES SUPPORT OPERATION

Warehouse & Logistics

The economy of scale & shared resources

Product Testing & Labelling

Provide professional suggestions to prevent product compliance risks

Shop Set Up

Cost-effective shop CAPEX and on-site control for brand standard with optimised supplier pool

05

BACK OFFICE SUPPORT

Standardized formats, with robust Systems for a, streamed line control to support business

Human Resources

Maximize Human resources & talent productivity

Legal & Finance

Oversee all contracts and effective investments

Multiple Channel Coverage Operation:

National Key Account

Walmart, Carrefour, Lotus,
RT-mart, Hema, Metro,
SAMs, Costco,CRV

Local Key Account

Rainbow, ParknShop, Suguo,
Century-mart, Wu-mart

Traditional EC

Tmall, JD, Tmall Flagship store,
JD POP store, PinDuoDuo, Little Redbook

Live Stream

Tmall, Tiktok, Kuaishou

Special channel

B2B, Mei Tuan, E Le me,
Community APPs

 

 

National-wide Network:

Our network cover at least 38 key cities in China mainland.

OUR SHOWROOM

 

BranDNA in CIIE 2023

The China International Import Expo(CIIE) is a "trail-blazing" move in the history of international trade development. The CIIE is the first-ever import-themed national-level expo.

 

MARKETING CAMPAIGNS

 

CELEBRITY SEEDINGS PROFILE