20’s years China experience as founder of start - ups, business owner and professional MD / CEO in big Multi-National Groups.
Gone through China development in the past 20’s years, to cope with the fast pace of different new business models.
20’s years China experience as founder of start - ups, business owner and professional MD / CEO in big Multi-National Groups.
Gone through China development in the past 20’s years, to cope with the fast pace of different new business models.
China is a big complex potential market with a fast pace and own unique nuances.
Entering China with trial & error will have a huge cost to learning.
On-the-ground experience team with multidisciplinary experience and full function in China is a must.
BranDNA has a comprehensive functional team with industry experience of 20 years across departments: Online Retail, Offline Retail, Wholesale ( Online and Offline ), Business Development, Creative Design & Visual, Product Development, Marketing ( PR, Event, CRM, Product & Content Placement, Co–Lab, etc ), HR, Finance and IT.
BranDNA also invested in strong ERP and CRM systems & infrastructure to cope with a multi dimensions of China distribution channels.
EVP
STRATEGY
30 years of experience in the International Fashion & Skin Care Brand & Retail industry. Skilled in Operation Management, rich experience in global high-end brands, with strong competence in Business Development and extensive network in China.