Safer inroad into China/ASEAN market

BranDNA is a long-term strategic partner providing one-stop solution & service for fashion, lifestyle, beauty & consumer brands to expand to China and ASEAN, prioritizing Singapore, Indonesia and Malaysia.

Based in Shanghai, since 1999, BranDNA and its predecessor have been exclusive distributor, licensee, and joint venture partner for over 40 international brands in China.

BranDNA is now a brand platform with network of potential licensees, offline & online distribution, landlords, and proven ecosystem of third-party service providers, with comprehensive management competencies, online to offline retail, wholesale, product development, merchandising, marketing communication and full back office function.

Cooperation Model with Brands and Companies

1. Exclusive Agency Service Provider: Distribution or Licensing.
2. Exclusive Master Licensee or Exclusive Distributor.
BranDNA acts as your China/ASEAN Branch Office with full functional departments.

 

Accelerator

In some cases, BranDNA can invest in China / ASEAN Brand Ownership to accelerate and maximize brand potential. Or we can connect to a potential investor.

 

Safer inroad into China / ASEAN market

BranDNA Platform provides high efficiency in time, energy and cost for a brand entry.

 

1999 - 2001

Own Company

2002 - 2012

Own Company
UCCAL
HE MIAN
HE GUANG

2013 - 2016

Sold UCCAL to LI & FUNG

2017

Bought a.testoni brand company

2018

Sold a.testoni to Sitoy

2019 - 2020

Fosan Fashion Group (now Lavin Group) President

2021 - Now

Strategic Investor - MITSUI & CO
Strategic Partner - BesTV China, Crown Creative Japan, Mega Global Investment

1999 - 2001
2002 - 2012
2013 - 2016
2017
2018
2019 - 2020
2021 - Now