On January 24, 2025, BranDNA (Hehong Guang) Brand Management Company, in partnership with the renowned Japanese multi-brand retailer UNITED ARROWS, celebrated the grand opening of its first direct-operated store in mainland China at the Jing’an Kerry Centre in Shanghai. Since its establishment, BranDNA has been dedicated to discovering high-potential, high-quality brands worldwide and bringing them to the Chinese market. This collaboration with UNITED ARROWS to open the first direct-operated store in mainland China marks a significant milestone in their development.
UNITED ARROWS, based in Tokyo, was founded in 1989. Its business covers fashion apparel and accessories, including exclusive original designs and overseas brands selected by buyers. By combining services, products, and locations (people, items, and spaces), UNITED ARROWS is committed to creating a holistic future shopping experience, continuously pursuing contemporary values related to a new way of life.
After more than three decades of robust development, UNITED ARROWS now boasts 30 brands and over 300 stores across Japan, Taiwan, Thailand, and other regions. The UNITED ARROWS store at Shanghai Kerry Centre has officially opened, with every detail—from location to product selection—carefully curated to cater to Chinese consumers who seek fashion and a quality lifestyle. In addition to showcasing seven major brands, the store features exclusive Shanghai-only items and special collaborative collections.
As the strategic development partner of UNITED ARROWS in China, BranDNA (Hehong Guang) Brand Management Company has provided strong support for the successful opening of UNITED ARROWS’ first store in mainland China at the Shanghai Kerry Centre, leveraging its extensive experience and resources in the Chinese market. BranDNA is committed to working hand-in-hand with UNITED ARROWS to enhance the brand’s visibility and create a more attractive shopping experience for Chinese consumers, offering a refined and personalized fashion lifestyle.
Over the past 26 years, BranDNA and its predecessor have served as exclusive agents, licensors, and partners for over 40 international brands in China. Currently, the company manages a range of high-end fashion and lifestyle brands in the domestic market, including the premium denim brand 7 For All Mankind, the renowned Japanese fashion brand Yohji Yamamoto, Pink House, BCBGMAXAZRIA, Ben Sherman from the Marquee Group, the watersports brand Body Glove, and the skincare brand Borghese, among others.
Store Information
Store Name: UNITED ARROWS Shanghai Jing’an Kerry Centre Store
Opening Date: January 24, 2025
Location: South Area, I F & 2F, Jing’an Kerry Centre Mall
Size: 354 square meters
About BranDNA
BranDNA (Hehong Guang Technology (Shanghai) Co., Ltd.) helps international fashion and skincare brands enter the Chinese market, offering comprehensive management services, including both online and offline retail, wholesale, product development, merchandising, marketing and communications, human resources, and full backend support. As a platform for fashion and lifestyle brands, BranDNA has a network of potential licensees, online and offline distributors, owners, and experienced third-party service providers. BranDNA provides one-stop solutions for brands looking to enter the Chinese and Southeast Asian markets.
About UNITED ARROWS Co., Ltd.
UNITED ARROWS Co., Ltd. was established in 1989. The company primarily operates as a buyer’s store, sourcing designer brand pieces from both domestic and international markets, and selling its own private label collections for men, women, and various lifestyle items. Its brand portfolio includes “UNITED ARROWS,” “BEAUTY&YOUTH UNITED ARROWS,” and “UNITED ARROWS green label relaxing,” among others.
