First Mainland China Store to Grand Open on September 12 at Beijing Wangfujing

Following its success in key Asian markets like Japan and Korea, BRIC’S, the Italian luxury fashion luggage brand, is entering a new chapter in China, in partnership with BranDNA. BranDNA, through collaboration with its business partners, will bring BRIC’S high-quality luggage products to Chinese consumers. BRIC’S first offline store in Mainland China will officially open on September 12 at the prestigious Dong An Rui Jin in Beijing Wangfujing.

Founded in 1952, BRIC’S is a brand rooted in Italian craftsmanship. For over 70 years, the brand has strived to meet the expectations of customers who value quality, uniqueness, and timeless elegance. BRIC’S is known for its use of premium leather and artisanal craftsmanship, creating luggage that accompanies travelers through time, symbolizing authentic Italian luxury.

BRIC’S is a preferred travel brand among global and domestic celebrities, business elites, and public figures. The Duchess of Cambridge, Amal Clooney, Emma Watson, Jessica Alba, Johnny Depp, and Robert Pattinson are all avid fans, frequently spotted traveling with BRIC’S luggage. In China, celebrities like Jiang Shuying, Wan Qian, Chen Duling, and Zhang Xincheng have also embarked on exquisite journeys with BRIC’S.

With the post-pandemic recovery, the domestic travel and business travel markets have seen a strong resurgence. According to Ctrip Business Travel, the 2024 market is expected to surpass the scale of 2019. Outbound and domestic travel numbers continue to grow significantly. The China Tourism Academy reports that outbound travel numbers are set to rise to 130 million this year. Meanwhile, the Ministry of Culture and Tourism reported a 14.3% year-on-year increase in domestic trips in the first half of 2024, with total spending up by 19%.

James Chen, CEO of BranDNA, said, “Post-pandemic, people’s pent-up desire for travel is being unleashed, and business travel is rapidly recovering. As a result, the domestic luggage market has become very promising. We aim to seize this market opportunity and capitalize on the continued growth in domestic tourism.”

BranDNA, along with its predecessor, has over 20 years of brand management experience in China. The company manages a range of high-end fashion and lifestyle brands in the market, including premium denim brand 7 For All Mankind, renowned Japanese fashion brands United Arrows, Yohji Yamamoto, and Pink House, Marquee Group’s BCBGMAXAZRIA, British fashion brand Ben Sherman, water sports brand Body Glove, and skincare brand Borghese.

The newly opened BRIC’S store at Dong An Rui Jin in Beijing will showcase a range of classic collections, including the BELLAGIO, FIRENZE, LIFE, and X-COLLECTION lines. The BELLAGIO series, a signature line of the brand, perfectly blends tradition with innovation, elegance with functionality. The luggage features Tuscan leather trim, crafted following the best Italian artisanal practices, exuding a uniquely elegant and vintage atmosphere. At the same time, the products boast numerous advanced details, including an innovative polycarbonate shell that is lightweight and resistant to impact, ultra-smooth dual spinner wheels, and a spacious, practical interior, ideal for busy travelers.

We look forward to welcoming you to BRIC’S at Dong An Rui Jin, Beijing. Choose BRIC’S, choose your destination, and begin a journey full of stories.

BRIC’S Dong An Rui Jin Store
Store F1-11, Dong An Rui Jin, No. 138 Wangfujing Street, Dongcheng District, Beijing

About BRIC’S
BRIC’S was founded in 1952 on the shores of Lake Como in Italy, specializing in luggage, leather bags, and small leather goods. The brand brings together skilled Italian artisans known for their craftsmanship, creating products that are both timeless and stylish, with a distinctive elegance. BRIC’S embodies a blend of fashion-forward innovation and refined comfort, presenting sophisticated travel gear to the world. Its elegant, modern style has garnered global acclaim.

About BranDNA
BranDNA assists international fashion and beauty brands entering China with comprehensive management capabilities across online and offline retail, wholesale, product development, merchandising, marketing and communication, human capital and complete back-office support. As a platform for fashion, and lifestyle brand, BranDNA has a network of potential licensees, offline & online distribution, landlords, and proven ecosystem of third-party service providers. BranDNA is a one-stop solution provider for brands aspiring to enter the China and Southeast Asian markets.