BranDNA Helps 7 For All Mankind Continue to Expand in China

Shanghai, July 13, 2024 – 7 For All Mankind’s Guiyang and Sanya stores opened today. BranDNA (HeHongguang) Brand Management, as the brand agent of the premium denim brand 7 For All Mankind in China, has laid out its channel structure to realize the brand’s efficient development. brand efficient development.

As depicted in Guiyang City’s business development goal -“Sharp Guiyang, Consumption Paradise”, under the strategy of“Strong Provincial Capital”and“Developing Regional Consumption Center”, Guiyang’s consumer market has become more and more competitive. Under the strategy of “strong provincial capital” and “development of regional consumption center”, the prospect of Guiyang consumption market is worth looking forward to. 7 For All Mankind grandly opened with the heavyweight new commercial Guiyang Wanxiang City. The store is the brand’s only specialty store in the southwest region.

Under the strategy of “Hainan Free Trade Port” and “International Tourism Consumption Center”, Sanya’s consumer demand is becoming more and more prominent. 7 For All Mankind’s Sanya International Duty Free City is a new landmark in Sanya and a unique and dynamic integrated tourism retail destination in Hainan.

7 For All Mankind is a denim brand sought after by many Hollywood and European stars and celebrities. In recent years, the brand has also been favored by many domestic stars and celebrities, including Yao Chen, Bai Lu, Zhou Dongyu, Zhou Bichang, Qin Lan, Chen Duling, Zhao Xiaotang, Zhang Yixing, and Lin Gengxin. The brand’s popularity and reputation in China have further improved, showing good prospects for development.

According to the recent report “Chinese Consumers: Towards Diversity – China – 2024” released by Inventec, domestic consumer attitudes tend to be more rational and cautious, paying more attention to the cost-effectiveness and quality of the products.7 For All Mankind continues to be favored by quality and fashionable consumers for its outstanding fit, innovative and luxurious fabrics, outstanding washing, and demanding pursuit of details.

James Chen, CEO of BranDNA, said, “BranDNA is committed to connecting overseas brands with the local Chinese market and maximizing the development potential of brands in China. We will continue to bring more attractive and promising foreign brands to China.”

In addition to 7 For All Mankind, other fashion and lifestyle brands managed by BranDNA include skincare brand Borghese, Marquee Group’s fashion brand BCBGMAXAZRIA, Ben Sherman, water sports brand Body Glove, Porsche Design, Bric’s, United Arrows, Yohji Yamamoto and Pink House.

BranDNA is looking forward to cooperating with more distributors and licensees in China to achieve rapid commercial development of the brand.

7 For All Mankind Guizhou Vientiane City Store: Shop L207, Wan Xiang City Shopping Center, No. 328 Zunyi Road, Nanming District, Guiyang, China

7 For All Mankind Sanya International Duty Free City Store: Shop L1-09, Phase II, Sanya International Duty Free City, Haitang District, Sanya City

About 7 For All Mankind

7 For All Mankind® is the world’s leading denim innovation and lifestyle brand. Founded in Los Angeles in 2000, the brand pioneered the premium denim segment. The brand quickly gained industry and consumer acclaim for its innovation and high quality in fit, fabric and craftsmanship. 7 For All Mankind brands offer collections of denim casual apparel, footwear and accessories for men, women and children.

About BranDNA

BranDNA HeHongguang (Technology) Shanghai Co., Ltd. facilitate the entry of international fashion and skincare brands into China, providing full management capabilities including online and offline retail, wholesale, product development, merchandising, marketing and communications, human resources, and complete back office support. As a platform for fashion and lifestyle brands with a network of potential licensees, online and offline distributors, owners, and third-party service providers with proven success, BranDNA offers a one-stop solution for brands looking to enter the Chinese and Southeast Asian markets.