November 1, 2024, Shanghai — Following two immersive tea parties and fashion shows, BranDNA (He Hong Guang) Brand Management Company has once again partnered with PINK HOUSE’s parent company, MELROSE Group, to bring the first-ever PINK HOUSE pop-up store to China. The event is being held from today until November 7 in Shanghai. The announcement quickly gained enthusiastic responses from the brand’s fans, and tickets for the VIP exclusive days were sold out almost immediately.
PINK HOUSE, a designer women’s fashion brand under Japan’s MELROSE Group, was founded in 1973 by fashion designer Isao Kaneko. For over fifty years, PINK HOUSE has adhered to the philosophy of “treating others gently, enjoying life.” The brand is known for its unique craftsmanship, beautiful color schemes, and carefully styled layered outfits that exude a charming, youthful atmosphere and elegant grace, attracting a devoted following of “PINK HOUSE enthusiasts.”
This event marks the first time PINK HOUSE is introducing its brand to the Chinese market through an offline, public-facing pop-up store. On the first day of the event, guests enjoyed the warm autumn ambiance of the pop-up store, taking photos in the unique setting, enjoying exclusive teas, experiencing fun DIY activities, and exploring limited-edition products available at the event.
Additionally, the pop-up store features the brand’s signature craftsmanship, including hand-dyeing, embroidery techniques, and hand-crafted floral brooches, allowing visitors to fully appreciate the brand’s values and charm.
BranDNA, as the marketing and brand management partner for MELROSE Group in China, is helping PINK HOUSE deepen its connection with local consumers. The event is also a fantastic opportunity for more Chinese customers to learn about and fall in love with the PINK HOUSE brand.
We sincerely invite you to visit PINK HOUSE CAFÉ!
PINK HOUSE CAFÉ Pop-Up Store Event Details:
- Dates: November 1 (Friday) to November 7 (Thursday), 2024
- VIP Exclusive Days: November 1 to November 3
- Open to the Public: November 4 to November 7
- Location: Sillage Café (446 Shaanxi North Road, Jing’an District, Shanghai)
For more event updates and special offers, please follow the brand’s social media accounts:
Official Xiaohongshu: @PINKHOUSE
Official Weibo: @PINKHOUSE_OFFICIAL
Official WeChat: @PINK HOUSE OFFICIAL
Official WeChat Video Channel: @PinkHouseChannel
Official WeChat Mall: @PINK HOUSE SHIMPA CLUB
About BranDNA
BranDNA (He Hong Guang) Technology Shanghai Co., Ltd. and its predecessor have over 20 years of brand management experience in China. The company provides comprehensive solutions for brands looking to enter the Chinese and Southeast Asian markets, including online and offline retail, wholesale, product development, merchandise planning, marketing and communications, human resources, and full back-office support. BranDNA currently manages a range of fashion and lifestyle brands in China, including PINK HOUSE, 7 For All Mankind, United Arrows, BCBGMAXAZRIA, Ben Sherman, Body Glove, Borghese, and others.
