Founded in 1994, CHOOP was born out of the hippie culture of the 1960’s on Haight Street and Ashbury Street in San Francisco with the slogan “Love and Peace”. Golden Gate Park, a mecca for hippie culture, is home to many wildlife species, including the squirrel that became the symbol of CHOOP.
Family, play, fun, and fashion are the themes of the CHOOP brand, which encourages people to enjoy their own fashion and break away from conformity, while at the same time, hoping that people will cherish the time they spend with the people they cherish.
The flowers in Golden Gate Park are the inspiration for CHOOP’s product design patterns. Much of the brand’s essence is incorporated into the color themes of the products, such as the views of San Francisco Bay and elements of hippie culture that the brand wants to present.
