The Borghese family name is as eternal as the city of Rome. Princess Marcella, a member of the royal family, was hailed as a style icon and entrepreneur, and shared her passion for beauty through the creation of the Borghese brand in 1957.

Inspired by the known therapeutic benefits of Italian Spa Culture, the princess pioneer made it her life’s work to find a way for consumers to bring the selflessly indulgent treatments home. Using only the purest ingredients, some straight from the Villa Borghese gardens, she launched a comprehensive line of skincare and cosmetic products. An innovation in beauty, Fango Mud Masks became Borghese’s signature product.

Though her entrepreneurial endeavors were seen as radical at the time, the Princess successfully altered the beauty landscape by realizing her dream of igniting the at-home spa movement.