After one year strategic alliance, in early 2024, Mitsui & Co via its Mitsui Brand & Retail Division has invested in BranDNA.

Mitsui & Co., (2023 Revenue US$ 106.8 billions) is a global trading and investment company with a diversified business portfolio that spans approximately 64 countries in Asia, Europe, North, Central & South America, The Middle East, Africa and Oceania.

Mitsui has over 5,500 employees and deploys talent around the globe to identify, develop, and grow businesses in collaboration with a global network of trusted partners.

Mitsui's Retail Business Unit promotes investment and business development in fashion, beauty and food sectors globally, from downstream to upstream (brand, product development, and logistics, e-commerce and stores etc)

Mitsui’s Retail Business Portfolio

Mitsui is developing a wide range of businesses from upstream and downstream.

Prepared food manufacturing

Beer Import Business

Logistics

Wholesale Business

Seven-Eleven

Seven-Eleven Cafe

Seven-Eleven premium line

EC for seniors

Leather & Fibre (Alcantara)

Cosmetic (@Cosme)

The North Face

Max Mara

Retail & Food (e.g. EATALY)

Sweets (e.g. Venchi)

Media (e.g. Tastemade)

D2C (.me)

Strategic Partner in China

BesTV is a subsidiary of Shanghai Media Group and functions as digital resources center across SMG companies

Shanghai Media Group (SMG), represents one of China's largest state-owned media and cultural conglomerates, with the most complete portfolio of media and related businesses. The Oriental Pearl Media Company under SMG was the first cultural and media company in China to list on the Shanghai Stock Exchange. By June 2015, SMG has more than ¥61B (US$10B) in assets and about 17,200 employees.

SMG's businesses span operations of radio and TV networks, signal transmission, newspapers and magazines, drama and film production and distribution, OTT and streaming, IPTV, online and console gaming, digital advertising, home shopping and e-commerce, financial data and information services, children's arts training, TV post-production services, venues, live entertainment, tourism and cultural investments, etc.

Strategic Partner in Japan

Crown Creative Japan

Founded in 1981, Crown Creative is Japan's fourth-largest licensing company, and boasts over 70 brands and IP images under its umbrella. The company operates in a diverse range of industries, including apparel, food, pharmaceuticals, IPs, and gaming.

Crown Creative specializes in the production and creation of brands and IPs, exhibition organization, licensing coordination and management, as well as brand business consulting.

CROWN CREATIVE | クラウン・クリエイティブ (cfg.co.jp)