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06 02 / 2025

BranDNA Partners with UNITED ARROWS to Grandly Open the First Flagship Store in Mainland China

On January 24, 2025, BranDNA (Hehong Guang) Brand Management Company, in partnership with the renowned Japanese multi-brand retailer UNITED ARROWS, celebrated the grand opening of its fi...
05 11 / 2024

BranDNA (He Hong Guang) Brand Management Company and MELROSE Group Jointly Host the First PINK HOUSE Pop-Up Store in China

November 1, 2024, Shanghai — Following two immersive tea parties and fashion shows, BranDNA (He Hong Guang) Brand Management Company has once again partnered with PINK HOUSE’s pare...
08 10 / 2024

UNITED ARROWS Hangzhou MixC Mall Pop-Up Store Opened on September 28

UNITED ARROWS Co., Ltd. (CEO: Yoshinori Matsuzaki, headquartered in Shibuya, Tokyo) will open a pop-up store in Hangzhou from September 28 (Saturday) to December 26 (Thursday). ...
19 09 / 2024

BranDNA Partners with BRIC’S to Embark on a New Journey

First Mainland China Store to Grand Open on September 12 at Beijing Wangfujing Following its success in key Asian markets like Japan and Korea, BRIC’S, the Italian luxury fashio...
14 08 / 2024

Ben Sherman provides ceremonial attire for the British Delegation at the Paris Olympics

Ben Sherman, a contemporary British style contributor, is the official ceremonial dress partner of the British Delegation to the Paris 2024 Olympic Games. This is the third consecutive t...
13 07 / 2024

BranDNA Helps 7 For All Mankind Continue to Expand in China

Shanghai, July 13, 2024 – 7 For All Mankind’s Guiyang and Sanya stores opened today. BranDNA (HeHongguang) Brand Management, as the brand agent of the premium denim brand 7 F...
16 06 / 2024

BranDNA Forge Strategic Partnership to Bring International Brands to China and Chinese Brands to Japan and ASEAN with Mitsui & Co.

BranDNA Brand Management Company has concluded strategic investment from Mitsui & Co. Over the past 26 years, BranDNA and its predecessor have been exclusive distributors, lic...

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