UNITED ARROWS Co., Ltd. (CEO: Yoshinori Matsuzaki, headquartered in Shibuya, Tokyo) will open a pop-up store in Hangzhou from September 28 (Saturday) to December 26 (Thursday).

BranDNA, a brand management company, is UNITED ARROWS’ strategic development partner in China. The Hangzhou MixC Mall pop-up store is the third pop-up store established in China with BranDNA’s assistance, following the successful openings in Shanghai and Beijing last year.

During previous pop-up events in Shanghai and Beijing, UNITED ARROWS received feedback from consumers regarding the high-quality materials, cuts, details, and trendy products, gaining further insight into customer needs. This pop-up will feature original products from UNITED ARROWS, UNITED ARROWS & SONS, H BEAUTY & YOUTH, and LOEFF, aiming to enhance brand awareness through high-end sports and casual styles.

McKinsey released the “2024 China Consumer Trends Research Report: Cautious Expectations with Potential” this year; in the second year post-pandemic, overall consumer expectations in China remain cautious. In response to increased price sensitivity among consumers, including high-net-worth individuals, BranDNA believes that offering high-quality, classic fashion products at accessible prices will effectively attract target consumers.

BranDNA CEO James Chen stated, “UNITED ARROWS is a new choice for high-end fashion consumers. Its quality, understated luxury style, price positioning, and one-stop shopping format make it highly competitive in the market.”

The Hangzhou MixC Mall UNITED ARROWS pop-up store is located in the Qianjiang New City business district, adjacent to hotels, office buildings, and the Hangzhou city government, making it a landmark in the area. The shopping center features over 400 well-known domestic and international brands across luxury, leisure, sports, and lifestyle sectors, attracting a diverse and international customer base, making it a key destination for fashion consumers in Hangzhou.

Store Information:

• Dates: September 28, 2024 (Saturday) – December 26, 2024 (Thursday)
• Location: Hangzhou MixC Mall
• Address: 701 Fuchun Road, L3, Shangcheng District, Hangzhou
• Area: 50 square meters
• Brands Displayed and Sold: UNITED ARROWS, UNITED ARROWS & SONS, H BEAUTY & YOUTH, LOEFF

About UNITED ARROWS’ Overseas Business Progress

UNITED ARROWS established its overseas subsidiary, UNITED ARROWS SHANGHAI LTD., in December 2019. Plans to open physical stores in mainland China were delayed due to the COVID-19 pandemic. However, in March 2021, we entered China’s largest cross-border e-commerce platform, Tmall International, to strengthen connections with Chinese customers and enhance brand recognition in the market.

In May 2023, we released our mid-term business plan, “Creating Emotional Connections and Establishing Broader and Deeper Relationships with Customers,” which outlines three major strategies: UA CREATIVITY, UA MULTI, and UA DIGITAL. The aim is to expand business scale and customer base by deepening existing customer relationships and developing new businesses. The Hangzhou pop-up store is part of the “UA MULTI Strategy,” aimed at promoting global expansion, including developments in Taiwan and strengthening cross-border e-commerce.

About UNITED ARROWS Co., Ltd.

Founded in 1989, UNITED ARROWS focuses on operating select shops, sourcing designer brand items from both domestic and international markets, and selling its own branded men’s and women’s clothing, as well as various goods. The brands and trademarks include “UNITED ARROWS,” “BEAUTY & YOUTH UNITED ARROWS,” and “UNITED ARROWS green label relaxing.”

About BranDNA

BranDNA and Hongguang Technology (Shanghai) Co., Ltd. assist international fashion and skincare brands in entering China, providing comprehensive management capabilities, including online and offline retail, wholesale, product development, merchandise planning, marketing and communication, human resources, and complete back-office support. As a platform for fashion and lifestyle brands, BranDNA has a network of potential licensees, online and offline distributors, owners, and experienced third-party service providers. BranDNA offers one-stop solutions for brands wishing to enter the Chinese and Southeast Asian markets.

First Mainland China Store to Grand Open on September 12 at Beijing Wangfujing

Following its success in key Asian markets like Japan and Korea, BRIC’S, the Italian luxury fashion luggage brand, is entering a new chapter in China, in partnership with BranDNA. BranDNA, through collaboration with its business partners, will bring BRIC’S high-quality luggage products to Chinese consumers. BRIC’S first offline store in Mainland China will officially open on September 12 at the prestigious Dong An Rui Jin in Beijing Wangfujing.

Founded in 1952, BRIC’S is a brand rooted in Italian craftsmanship. For over 70 years, the brand has strived to meet the expectations of customers who value quality, uniqueness, and timeless elegance. BRIC’S is known for its use of premium leather and artisanal craftsmanship, creating luggage that accompanies travelers through time, symbolizing authentic Italian luxury.

BRIC’S is a preferred travel brand among global and domestic celebrities, business elites, and public figures. The Duchess of Cambridge, Amal Clooney, Emma Watson, Jessica Alba, Johnny Depp, and Robert Pattinson are all avid fans, frequently spotted traveling with BRIC’S luggage. In China, celebrities like Jiang Shuying, Wan Qian, Chen Duling, and Zhang Xincheng have also embarked on exquisite journeys with BRIC’S.

With the post-pandemic recovery, the domestic travel and business travel markets have seen a strong resurgence. According to Ctrip Business Travel, the 2024 market is expected to surpass the scale of 2019. Outbound and domestic travel numbers continue to grow significantly. The China Tourism Academy reports that outbound travel numbers are set to rise to 130 million this year. Meanwhile, the Ministry of Culture and Tourism reported a 14.3% year-on-year increase in domestic trips in the first half of 2024, with total spending up by 19%.

James Chen, CEO of BranDNA, said, “Post-pandemic, people’s pent-up desire for travel is being unleashed, and business travel is rapidly recovering. As a result, the domestic luggage market has become very promising. We aim to seize this market opportunity and capitalize on the continued growth in domestic tourism.”

BranDNA, along with its predecessor, has over 20 years of brand management experience in China. The company manages a range of high-end fashion and lifestyle brands in the market, including premium denim brand 7 For All Mankind, renowned Japanese fashion brands United Arrows, Yohji Yamamoto, and Pink House, Marquee Group’s BCBGMAXAZRIA, British fashion brand Ben Sherman, water sports brand Body Glove, and skincare brand Borghese.

The newly opened BRIC’S store at Dong An Rui Jin in Beijing will showcase a range of classic collections, including the BELLAGIO, FIRENZE, LIFE, and X-COLLECTION lines. The BELLAGIO series, a signature line of the brand, perfectly blends tradition with innovation, elegance with functionality. The luggage features Tuscan leather trim, crafted following the best Italian artisanal practices, exuding a uniquely elegant and vintage atmosphere. At the same time, the products boast numerous advanced details, including an innovative polycarbonate shell that is lightweight and resistant to impact, ultra-smooth dual spinner wheels, and a spacious, practical interior, ideal for busy travelers.

We look forward to welcoming you to BRIC’S at Dong An Rui Jin, Beijing. Choose BRIC’S, choose your destination, and begin a journey full of stories.

BRIC’S Dong An Rui Jin Store
Store F1-11, Dong An Rui Jin, No. 138 Wangfujing Street, Dongcheng District, Beijing

About BRIC’S
BRIC’S was founded in 1952 on the shores of Lake Como in Italy, specializing in luggage, leather bags, and small leather goods. The brand brings together skilled Italian artisans known for their craftsmanship, creating products that are both timeless and stylish, with a distinctive elegance. BRIC’S embodies a blend of fashion-forward innovation and refined comfort, presenting sophisticated travel gear to the world. Its elegant, modern style has garnered global acclaim.

About BranDNA
BranDNA assists international fashion and beauty brands entering China with comprehensive management capabilities across online and offline retail, wholesale, product development, merchandising, marketing and communication, human capital and complete back-office support. As a platform for fashion, and lifestyle brand, BranDNA has a network of potential licensees, offline & online distribution, landlords, and proven ecosystem of third-party service providers. BranDNA is a one-stop solution provider for brands aspiring to enter the China and Southeast Asian markets.

Ben Sherman, a contemporary British style contributor, is the official ceremonial dress partner of the British Delegation to the Paris 2024 Olympic Games. This is the third consecutive time that Ben Sherman has created the opening and closing ceremonial looks for the British Olympic Delegation at the Olympic Games.BranDNA (He Hongguang) Brand Management Company is Marquee Group’s strategic partner in China, and develops the Ben Sherman brand through licensing cooperation.

Rachel Terrace, Chief Brand Officer of Ben Sherman from Marquee Group, said, “We are honored to continue to work with the British Delegation and to be able to connect with our community during this historic event. The design of the Ben Sherman clothing worn by the athletes as they take to this world stage is rooted in the brand’s British heritage. ”

Tim Ellerton, Commercial Director of the British Olympic Delegation, said, “The Opening and Closing Ceremony costumes were created over a two-year period in close collaboration between Ben Sherman, some of the British Delegation athletes and us. The final result of the collection of costumes is a bright, fresh style that pays homage to tradition but is also contemporary and fun and exciting.”

Inspired by Britain’s rich cultural heritage, the ceremonial attire was designed to promote unity and express pride. Prominent design elements on the dress collection are floral motifs representing the four constituent parts of the UK – the English rose, the Scottish thistle, the Welsh daffodil, and the North Ayr clover – paying homage to the identity and history of the four constituent parts.

The Opening Ceremony attire consisted of aviator jackets embroidered with the iconic floral motif on the back; paired with them were open-collar polo shirts made from an organic cotton blend with a geometric red and blue pattern derived from the British flag motif. The pants are oxfords with a Union Jack waistband. The ensemble also includes an embellished belt, soft suede Louboutins and Happy Socks co-branded socks.

The Closing Ceremony outfit includes the signature floral print shirt with Oxford shorts, decorative belt, suede Louboutins and Happy Socks co-branded Closing Ceremony socks.

British delegation athletes Lola Tambling (skateboarding), Jacob Peters (swimming),
Desiree Henry (Athletics), Kye Whyte (BMX Racing).

In conjunction with the launch of the Delegation’s ceremonial apparel, Benschmann has launched a related retail collection. The retail collection is inspired by the official delegation apparel. The collection is available on the Benschelman website www.bensherman.com and the British Olympic Delegation website www.teamGB.com.

The Benschelman X Happy Socks co-branded collection embodies the essence of both brands –
Inspiring authentic self-expression through color, pattern and cultural influences

In addition to Ben Sherman, other fashion and lifestyle brands managed by BranDNA include Marquee Group fashion brand BCBGMAXAZRIA, watersports brand Body Glove, premium denim brand 7 For All Mankind, skincare brand Borghese, and the British Olympic team’s website. Borghese, luggage brands Porsche Design and Bric’s, as well as Japanese fashion brands United Arrows, Yohji Yamamoto and Pink House.

BranDNA is looking forward to working with more licensee partners to achieve rapid commercial development of the brand.

About Ben Sherman

Ben Sherman is a legend, always looking for something new and better. His flair for design soon led him to designing shirts and launching a fashion line in 1963. Over the decades, the iconic Ben Sherman shirt and brand have been recognized by virtually every seminal youth culture and style movement, revered by fashion leaders and worn regularly. Today, Binschmann remains a leader in modern British style.

About BranDNA

BranDNA He Hongguang (Technology) Shanghai Co., Ltd. facilitate the entry of international fashion and skincare brands into China by providing full management capabilities including online and offline retail, wholesale, product development, merchandising, marketing and communications, human resources, and complete back office support. As a platform for fashion and lifestyle brands with a network of potential licensees, online and offline distributors, owners, and third-party service providers with proven success, BranDNA offers a one-stop solution for brands looking to enter the Chinese and Southeast Asian markets.